Struggling With Marketing Your Business?
Learn how to write a marketing strategy that delivers.
Strategic marketing is a key driver of brand and business outcomes.
Get strategic, plan effectively, deliver results.
BUY THE COURSEYOU'VE GOT THIS!
Marketing Can Achieve Real Business Results
Learn the formula to strategic marketing and use it to:
- Drive efficiency. Stop wasting time and money on channels and content that don't work. Learn how to choose the right channels and tactics for your audience and your capacity. Smarter use of budget. Smarter use of time.
- Achieve results. With a strategy in place, your marketing becomes more consistent, purposeful and effective. More awareness, more engagement, more sales.
- Build success. By aligning your marketing to your business goals, you can use marketing to deliver real outcomes for your business.
You Can Get The Results You Need!
Your Marketing Strategy will teach you how to write a marketing strategy that is bespoke to your business, and drives real results.
BUY NOW
After This Course, You Will Have…
- Clear direction
- Confidence in your marketing
- An actionable marketing strategy to be proud of
The right marketing moves can make all the difference to your business success.
INTRODUCING
Your Marketing Strategy
Are you ready to take control of your marketing?
This course will teach you how to write a marketing strategy that is:
- Bespoke to your business
- Rooted in audience insight
- Realistic to implement
So that you can build a loyal customer base.
What's Included In Your Marketing Strategy?
A marketing strategy template, a series of video lessons accompanied by a series of exercises that will uncover the unique insights you need to make your marketing effective.
MODULE 1
Your marketing strategy
An introduction to the importance of marketing strategy and your free marketing strategy template.
MODULE 2
Setting goals
Linking marketing activity to business outcomes.
MODULE 3
Defining your competitive advantage
Identifying the things that make your business unique.
MODULE 4
Knowing your audience
Uncovering who your audiences are, how they behave and what they're influenced by.
MODULE 5
Crafting your message
Uncovering what's unique about your business.
MODULE 6
Choosing your marketing channels
Identifying the channels that are best for your audience and for you.
MODULE 7
Refining Objectives
Ensuring your marketing objectives are SMART.
MODULE 8
Measurement
Defining the metrics that matter and how to track progress.
MODULE 9
Plan your content
Building a content plan that works for you - and your audiences.
MODULE 10
Next steps
From marketing strategy to marketing implementation.
BONUS
Free consultancy call
A 30 minute consultancy call with Ellie
This Course Is For You If...
- You are a small business
- Your marketing isn't as effective as you'd like it to be
- You don’t have an up-to-date marketing strategy
- You can't afford to get a specialist to write your marketing strategy for you
NICE TO MEET YOU
I'm Ellie
Founder of The Marketing Den. I've got over 20 years experience leading digital marketing teams with my most recent role being Head of Digital Marketing for The National Trust.
The Marketing Den has been trusted to work on marketing strategies and training for many well known brands including The Woodland Trust, The RHS, Go Ape, WWT and The Humane League. We were awarded South West Start Up of the Year in marketing, advertising and PR in 2023, and I was awarded Digital Woman for Good in 2024.
"What a fabulous course.
I’ve enjoyed it
immensely!"
- Joanne Mcnicholas, Ashmolean Museum
"If there was a star
system, she would be
getting 5 out of 5
stars from Team
Wildscreen"
- Lucie Muir, Wildscreen
"We have already seen
results from her
suggested improvements
to our digital engagement
strategy"