Struggling With Marketing Your Charity?
Learn how to write a marketing strategy that delivers.
Strategic marketing is a key driver of brand and business outcomes for charities.
Get strategic, plan effectively, deliver results.
BUY THE COURSEYOU'VE GOT THIS!
You Can Create Impactful Marketing
Learn the formula to strategic marketing and use it to:
- Drive efficiency. Stop wasting time and money on channels and content that don't work. Learn how to choose the right channels and tactics for your audience and your capacity. Smarter use of budget. Smarter use of time.
- Achieve results. With a strategy in place, your marketing becomes more consistent, purposeful and effective. More awareness, more engagement, more donations.
- Change the world. By aligning your marketing to charitable goals, you can use marketing to deliver real outcomes for your charity.
You Can Get The Results You Need!
Your Marketing Strategy will teach you how to write a marketing strategy that is bespoke to your charity, and drives real charitable outcomes.
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After This Course, You Will Have…
- Clear direction
- Confidence in your marketing
- An actionable marketing strategy to be proud of
The right marketing moves can make all the difference to your charity.
INTRODUCING
Your Charity Marketing Strategy
Are you ready to take control of your charity's marketing?
This course will teach you how to write a marketing strategy that is:
- Bespoke to your charity
- Rooted in audience insight
- Realistic to implement
So that you can build an audience that supports your cause.
What's Included In Your Marketing Strategy?
MODULE 1
Your marketing strategy
An introduction to the importance of marketing strategy and your free marketing strategy template.
MODULE 2
Setting goals
Linking marketing activity to charitable outcomes.
MODULE 3
Defining your competitive advantage
Identifying the things that make your charity unique.
MODULE 4
Knowing your audience
Uncovering who your audiences are, how they behave and what they're influenced by.
MODULE 5
Crafting your message
Uncovering what's unique about your charity.
MODULE 6
Choosing your marketing channels
Identifying the channels that are best for your audience and for you.
MODULE 7
Refining Objectives
Ensuring your marketing objectives are SMART.
MODULE 8
Measurement
Defining the metrics that matter and how to track progress.
MODULE 9
Plan your content
Building a content plan that works for you - and your audiences.
MODULE 10
Next steps
From marketing strategy to marketing implementation.
This Course Is For You If...
- You are a small charity
- You're marketing isn't as effective as you'd like it to be
- You don’t have an up-to-date marketing strategy
- You can't afford to get a specialist to write your marketing strategy for you
NICE TO MEET YOU
I'm Ellie
Founder of The Marketing Den - a marketing consultancy for charities and visitor attractions. I've got over 20 years experience leading digital marketing teams in the charity sector with my most recent role being Head of Digital Marketing for The National Trust.
The Marketing Den has been trusted to work on marketing strategies and training for many well known brands including The Woodland Trust, the RHS, WWT and The Humane League. We were awarded South West Start Up of the Year in marketing, advertising and PR in 2023, and I was awarded Digital Woman for Good in 2024.
"What a fabulous course.
I’ve enjoyed it
immensely!"
- Joanne Mcnicholas, Ashmolean Museum
"If there was a star
system, she would be
getting 5 out of 5
stars from Team
Wildscreen"
- Lucie Muir, Wildscreen
"We have already seen
results from her
suggested improvements
to our digital engagement
strategy"